Twitter is one of the most popular social media sites out there today. It’s not only a way to tweet your followers about your current activity, but it’s also a good tool to stay in touch with your customers. That’s right; companies are increasingly using Twitter for customer service. This trend isn’t too old, but it is growing like wildfire as the World Wide Web becomes more and more social. So, the question that arises here is, how do you really use Twitter for customer service? What all should you keep in mind to make the most out of it? Let’s find out in the following article…
If you want people to know that you offer customer service through Twitter, then show them. Let your presence be felt on a regular basis. Don’t just login to Twitter once in a while, but be active. Your customers want you to be there whenever they need you. If you can, get someone to monitor your Twitter account on a continual basis. Look at the time and/or money that you spend on maintaining your customer service on Twitter as an investment.
Give a personal touch to the customer service that you provide. Don’t sound robotic in your approach. Let your customers know that you’re actually looking out to help them. Go out of your way and give them the best possible customer service through Twitter. If your customers think that you’re doing a good job, they will get back to you via Twitter again. Your ultimate aim here is to make the most of Twitter in terms of customer service. When you give special preference to each query you get, and provide a personalized experience, your customers will like you.
Your company’s image should synchronize with image of your customer service representative. When your customers send you a query through Twitter, they shouldn’t be confused. You should see to it that your activity is in sync and matches with your company’s brand. The more streamlined approach you take, the better it is for you. Besides this, the bio should be updated with the personal information of the customer rep, and should show the connection with the company. You are ultimately trying to strengthen your brand here by giving top notch customer service. Don’t take things easy just because it’s being done through a social media site.
What we discussed in the above article is only the tip of the ice berg. As you move forward and leverage Twitter for serving your customers, you’ll see for yourself how useful it is. Regardless of what type of online business you run, you should start making the most of Twitter in terms of customer service if you haven’t. Keeping your customers happy should be your first priority. And knowing that Twitter is being used by people to send queries and as well as complaints, it’s high time you started using it as well. So what are you waiting for? Go ahead and put the above tips into action right away!
I actually wrote an article about internet marketing in Indonesian language on my blog Internet Marketing Indonesia, sometime in English too at Websiteini.com
